Is it worth ranking for single-term keywords?

In examining the sites in my three way links network, I’ve noticed quite a few folks targeting single keyword search terms (i.e. “puppies” or “networking” or “apparels”). It’s a small minority of all keywords, to be sure, but still enough that I felt the need to write about whether or not it makes sense [...]

Top Tip - Link Building Using Google Alerts

By Mike Seddon
One of the key components to any successful website is the number and quality of their inbound links.
There are many ways in which you can attract links to your site. Some good, some not so good!
One strategy that I have been using very successfully is to combine article writing with Google Alerts.
Here’s how [...]

A 4-Legged Approach To Link Building

The algorithms of search engines are constantly changing. The big 3 (Google, Yahoo and MSN) may love your links today and devalue them tomorrow. I think the largest evidence of this is what happened to reciprocal links. At one time they were all you needed to rank very well in Google. [...]